📦 Amazon ($AMZN) Pulls Back Into Support — Dip Worth Buying?

💡Daily Trade Idea–Monday Sept. 15, 2025 – $AMZN Trade Setup and Technical Breakdown

Hello traders and investors,
Today I’m breaking down Amazon.com Inc. ($AMZN). This one has been sitting on my radar as it hovers around key support levels. I’ll show you how I’m reading the chart, where I see the setups for both short-term traders and long-term investors, and the options trade I set up for myself.

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📰 The Story

Amazon has been in chop mode lately after a strong summer push. Online chatter is mixed — some traders see this as a healthy pause before another leg higher, while others worry about slowing growth and margins. The sentiment isn’t overly bullish or bearish, which means the chart levels matter even more right now.

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📉 Technical Breakdown

Price closed Friday at $228.15, just under the 10-day SMA ($231.08) but still above the 50-day SMA ($226.76). The 200-day SMA ($213.97) remains a solid long-term floor.

• Price Action: Pullback into the 50-day, but still holding trend.

• Candles: Sellers showed up near $240, but buyers are stepping in on dips.

• Pattern: No flashy setups, but it’s classic consolidation inside an uptrend.

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📊 Indicators

• RSI = 49 → Neutral. Not stretched in either direction.

• MACD → Momentum cooled, but still hasn’t flipped bearish.

Together, these say: AMZN is taking a breather, not rolling over.

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🎯 Trade Setups and My Take