👟Nike Inc. ($NKE): Post-Earnings Strength, Momentum Cooling—What Comes Next?

💡Trade Idea for Tuesday 7/15/25 A Technical Breakdown For NKE

Hey everyone,

Today I’m taking a closer look at Nike ($NKE)—a name that popped after earnings, but is now coasting a bit under resistance. It’s a stock most people think of as a consumer staple, but from a technical perspective, it’s been anything but boring. With the 10-day still trending higher and the 200-day acting like a ceiling, this setup deserves a closer look.

In this one, I’ll walk you through the full chart and talk about how I’d trade it as a short-term swing, a long-term investor, and with an options setup that fits the current trend and volatility. Let’s get into it.

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📰 Quick Story: Nike’s Still Got Brand Power

Nike had a strong Q4 earnings report a couple of weeks ago, beating expectations and lifting the stock sharply off its base near $60. Since then, it’s held the bulk of its gains and is now consolidating just under its 200-day moving average.

The market seems to be giving Nike the benefit of the doubt on forward growth—helped by a decent recovery in China sales and strong DTC margins. While retail sentiment as a whole is mixed, Nike’s been outperforming most of its peers in terms of stock action.

But none of that matters if the chart doesn’t hold up. So let’s dig in.

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📊 Chart Breakdown:

Price Action & Candlesticks

Nike is currently trading at $72.12. That’s down a touch, and now trading below the 10-day SMA, but still holding above the 50-day moving average. The bigger picture? This thing made a strong move off $60 back in mid-June, broke through the 50-day, and then ran straight into the 200-day SMA—which it hasn’t closed above since last summer.

Over the last few sessions, price has gone into a tight pullback, with lower highs forming below the 200-day line. That doesn’t mean it’s bearish—but it does suggest the move is cooling. The next few days are critical.

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🔁 Moving Averages

• 10-day SMA : Curving slightly lower.

• 50-day SMA: $64.18, a clear support zone after the post-earnings breakout

• 200-day SMA: $74.17, overhead resistance that rejected price twice last week

Right now, Nike is sandwiched between the 50-day and 200-day SMAs. A clean break above $74.17 changes everything. A drop below $70 could flip the trend.

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📈 Indicators

RSI: 60
RSI is still holding in the bullish range, but momentum is fading slightly. Not a red flag, just worth watching if it drops under 50.

MACD: 3.1
MACD is still positive but has started to roll over. This aligns with the current consolidation—momentum has paused.

Stochastics: 75
Still high, and starting to cross down. This is usually an early warning that momentum may fade unless buyers step back in quickly.

Volume:
Volume has dropped off since the earnings move. That’s normal during digestion periods, but if it stays light, it could limit upside.

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🧱 Support & Resistance Levels

• Support:

  • $63.93 (-11.38%)

  • $58.93 (-18.31%)

• Resistance:

  • $74.17 (200-day SMA)

  • $82.93 (+14.94%)

  • $89.11 (+23.51%)

Nike’s range is clearly defined here. Until it breaks above $74, we’re still in the consolidation zone. If it clears that level, a push to $82+ could follow quickly.

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🛠️ How I’d Trade It